This Winning the Game of Business review will shed illuminating light on John Assaraf’s popular “how to succeed in business” course.
Assaraf’s goal is to help you learn how to win the game of business, learn how competitors operate, and learn what makes the difference between those who win and those who lose.
\With this knowledge, you will identify opportunities in the competitive marketplace and make appropriate decisions. This course will provide you with a common language and perspective on how businesses operate and grow.
Who is John Assaraf and What is Winning the Game of Business All About?

John Assaraf is world-renowned as a coach and speaker to some of the most successful people on the planet. He is a behavioral neuroscience researcher, a bestselling author and an internationally recognized entrepreneur.
He is also the founder of NeuroGym, a neuroscience-based company that provides life-lasting habits for enhancing performance, productivity and success. He has made it his mission to help entrepreneurs and start-up companies succeed in their endeavors.
His latest training, Winning the Game of Business, is a step-by-step guide that can take anyone from zero to hero in the business world.
This course is geared toward those who want to learn the techniques for success that he learned himself through years of trial and error. It aims to teach business-inclined folks how to develop the skills and techniques that will allow them to thrive in the cutthroat business world.
\He emphasizes systematic business methods and essential mind-based strategies, which he developed after traveling the world, meeting with his clients, and helping them overcome their personal challenges.
Assaraf’s course emphasizes hard work, discipline, focus and positivity as essential tools for success. However, it also works as an inspirational self-help guide, teaching you how to train your mind and keep your eye on the prize.
It focuses on taking responsibility for your own actions and thoughts while building an incredibly powerful belief system that will get you through the tough times.
But John Assaraf’s mastermind training, Winning the Game of Business, is not only inspiring, but practical. While Assaraf’s training stresses the “brain business” connection (i.e., cultivating a positive mindset and related practices) as the key to success, he offers a multitude of “nuts and bolts” business strategies, such as creating an irresistible offer, list building, social media marketing, scaling up, and much more.
The Fundamentals of the 3-Part Training Program
The foundation component of Winning the Game of Business (composed of six modules) is all about defining your “inner game” and creating a clear vision for your business. It’s overwhelming to think about where you want your business to go and how you’ll get there, but the first step is to create an ideal client profile.
In this section, John Assaraf walks you through the process of defining who your ideal clients are, whether they are individuals or companies. He offers tools and strategies to help you attract them and make sure they have a positive experience with your business.
You also learn how to pinpoint what makes you (and your product or service) unique and discover what makes you truly special in the marketplace.
Winning also happens when you have a clear vision to achieve long-term business goals. When you have that vision, it’s like having a GPS system in your brain—your actions are more effective and efficient because you’re always moving forward, always winning. But what if you don’t know where you’re going?
The foundation phase of the program offers three unique ways to steer your business: define your vision, mission, and goals; identify the points of confusion that prevent you from achieving these goals; and use clear decision-influencing techniques to expand your business.
It’s on to a Winning Implementation Phase
Just about everyone agrees that the key to success for any business is to have a well-crafted and effective sales process. But the question of how to create this “end-to-end” sales process—from beginning to end—can be a perplexing one.
For example, how do you control the pace of your sales pitch so as not to overwhelm your customers with information? How do you get them to take action and commit to buying from you?
And how do you ensure that you’re giving them enough information at each step in your pitch without leaving them confused?
In the implementation phase of Winning the Game of Business, John Assaraf presents an easy-to-follow framework and sequence of steps that can help any business owner develop a consistent and reliable end-to-end sales process
With proven “neuro-marketing” and “neuro-sales” strategies that drive massive profits, you’ll create your irresistible offer, develop the content strategy for it, and even get training on how to be more confident on camera. You’ll also learn about hot buttons and dopamine triggers to make your marketing campaigns more effective.
Optimization – It’s Onward and Upward
To get to 6 or 7 figures, you need a proven plan. Level 3: Optimization is the third phase in John Assaraf’s Winning the Game of Business program, and it provides a road map to help you take your business to the next level.
The 5 modules in this section teach you how to create a marketing machine that gets you ROI on every marketing dollar, master the S.T.T.T.R. Method to make sure you are achieving your goals, and more.
In addition, John Assaraf’s program is all about using your subconscious mind. He teaches his clients how to tap into their own brains, and discover their true potential.
It’s not a quick-fix scheme that gives you a few tips and tricks to make money; it’s a real, long-term life change. John’s method is about getting in touch with your innermost thoughts, dreams, and aspirations in order to reconnect with your goals and dreams.
The G.O.P.A. Method will help you reconnect with yourself so that you can achieve the objectives that are important to you.
And if you’re looking to grow revenue and profits faster than ever before, one of the most powerful tools at your disposal is automation. John Assaraf’s Winning the Game of Business program comes with an enormous library of resources that unlocks his winning strategies for how to make your business run on its own as efficiently as possible.
Achieving Business Victory Through Innercise

Becoming a multimillionaire is no simple task. So, it’s not surprising that few people have achieved this level of success in their lifetime. But what if there was a way to gain the mindset and skills needed to grow your wealth and business on a massive scale?
John Assaraf’s Winning the Game of Business also offers a 9-Level Innercise Brain Training System that inspires people to quickly break through barriers, ignite their genius, and achieve spectacular results in all areas of life.
Each level develops your mind and empowers you to create lasting change. These exercises build on what you learned at the previous level, helping you develop more confidence, clarity, and direction as you progress.
The Innercise program is a series of guided visualizations, positive affirmations, methodical and meditative thought, daily to-do list strategies and the like, designed to help you improve your life by making it easier to accomplish your goals and more fun to live.
It’s based on the principle outlined in Napoleon Hill’s famous book Think and Grow Rich that you can change the results you get in life by changing your thoughts.
Innercise exercises can help you in the following areas::
- Fix your focus
- Release your fears
- Stay motivated every day
- Increase your self-esteem
- Enhance productivity
- Reduce stress
- Realize your limitless potential
Winning the Game of Business Bonus Content
This massive business program also includes bonus content. Below, I summarize the three bonuses:
a) The Automatic Sales Machine – This is a powerful training program that teaches you how to automate your sales and marketing processes so that your business can run without you having to do it. You’re going to learn how to create systems that will bring in new customers, get them excited about your products, and turn them into loyal repeat customers.
b) John’s Proven Facebook Advertising Secrets – In this program, John shares his proven Facebook advertising techniques used to attract over 500,000 new leads in the past year alone. You’ll learn how to get traffic from Facebook to your websites and blog pages, which will help you generate more sales and income for your business.
The marketing techniques expounded here apply to other social platforms, such as Instagram, LinkedIn, and Twitter.
c) John Assaraf’s “Hill Method” Of Selling – The Hill Method is designed to help you:
– Convert more leads into customers
– Close more deals quickly
– Get referrals and repeat business
– Generate more sales without spending more money on advertising or marketing
This is a simple, easy-to-use process that you can use repeatedly. You don’t need any special skills or experience. Just follow the steps and watch your results skyrocket.
The next level of sales is to apply neuroscience and psychology to your sales process. Neuro-sales is the new way of doing business, where you can leverage the brain’s ability to make better decisions. This means that the decisions people make are based on more than just logic, but also emotions and feelings.
The main part of this topic is how we can use this knowledge as a salesperson?
For example, suppose you are selling products or services and want your customers to buy it immediately. You need to know how they feel about it and what their emotional needs are in order to persuade them at this moment.
You also need to know their “hot buttons” and, through the use of language, what triggers their decision-making.
Click Here to Acquaint Yourself with John Assaraf’s Gamechanger, Winning the Game of Business
Frequently Asked Questions
1) How much does Winning the Game of Business cost?
The price of Winning the Game of Business is $2,497 or four payments of $697. This isn’t a program to take lightly—it’s a serious investment in your future, so it isn’t for everyone. If you’re searching for a coveted “get rich quick” scheme, this isn’t the program for you. If you’re willing to put in the work and follow the guidelines, you just may set yourself up for life..
2) What is the difference between the Winning the Game of Business Foundation program vs. Winning the Game of Business VIP Elite?
The Winning the Game of Business Foundation program is the one that I’ve outlined in this review. It has the foundation, implementation, and optimization modules described above. It also provides the Innercise exercises and the bonuses highlighted above.
VIP Elite offers all the core curriculum and business-oriented information that the regular foundation program provides, but even more. For example, it provides 6-month direct coaching access to John Assaraf and his team of experts.
Imagine availing yourself to live video sessions with business coaches and experts. The program also includes access to an online platform where participants can submit their questions to be answered by the mentors in real time. Personalized attention and mastermind sessions can only help you win the game of business.
Winning the Game of Business VIP Elite also contains the “MBA in a Box” (so called because of its comprehensive content and high quality). This information is geared toward new or small-business owners who are looking to expand their knowledge of entrepreneurship, as well as more experienced businesspeople looking to learn best practices from industry leaders.
MBA in a Box fosters essential skill sets that businesspeople need to run a successful business, including how to build a brand, how to copywriting secrets, how to buy businesses with no money down, and how to automate businesses using tools like the Internet, e-books, apps, and social media.
An expert in each given field presents the methods—for example, copywriter Carl Harvey presents the module on copywriting secrets; the module on buying businesses is presented by Roland Frasier; and so on.
In addition, VIP Elite is a program that provides even more tools and strategies needed to excel in the online business world, with an emphasis on brand building and social media.
You’ll learn how to build a following on YouTube, Facebook, LinkedIn and TikTok. If you are looking for a step-by-step guide to help you learn how to make money from the comfort of your home using social media platforms, then this is the perfect resource.
3) How much does Winning the Game of Business VIP Elite cost?
Winning the Game of Business VIP Elite program costs $3,497 or six payments of $697. Judging by the myriad testimonials, return on investment is more than an unlikely possibility.
4) Is there a Winning the Game of Business discount or coupon code?
Be wary of claims that Winning the Game of Business is available for a “discounted price” or that you can receive additional benefits for paying more. The program is already marked down for the wealth of information they provide
5) What are the pros and cons?
The pros of this program are:
- It can help you win the game of business by helping you plan your business strategy, grow your company, and maximize profit.
- The course will help you learn how to define the distinct characteristics of your industry and develop a niche strategy that will set your company apart from competitors in the marketplace.
- You will learn how to create a marketing plan that will help you reach customers, build brand awareness, expand lead generation, and increase sales.
- You will learn how to hire the right people for your business and create an effective leadership team that can lead your company to success.
- It will give you an understanding of the internal workings of a business, as well as the external factors that influence it. This knowledge will allow you to make better decisions about your company’s strategy and direction.
- The course includes lectures from expert entrepreneurs who have been there before, so you can learn from their experiences. You’ll also have access to interactive exercises that will help reinforce what you’re learning and provide additional practice with key concepts.
- You’ll learn how to use technology in order to increase productivity and efficiency in all areas of your businesses.
- The program is very thorough and organized, providing you with a mind-based and business-based approach to attain your goals.
The cons of the program include:
- It’s not a quick fix. Be willing to commit to the program and its system for at least 3-6 months before you see results.
- The program requires a lot of time and effort, which could take away from other aspects of your life.
- There are no guarantees that you will make money with this program—that’s up to you!
- Winning the Game of Business is expensive, so you have to look at it as a stepping stone and investment in your future.
6) Is there a money-back guarantee?
John Assaraf and his company, NeuroGym, are so confident that Winning the Game of Business will help you succeed, they’re taking all the risk. When you join their program today, you’ll get an entire 30 days to experience it. If for any reason you’re not satisfied, just let them know—they will pay you 100% of your money back, no issues, no hassles.
Plus, if you wish to try out Winning the Game of Business VIP Elite,and don’t at least double your investment within 12 months, they will graciously refund you.
7) Who is this program for and will it work for you?
Winning the Game of Business is meant for new and veteran entrepreneurs, big and small business owners alike. Anyone interested in being their own boss should consider its purchase.
It provides an overview of the challenges that businesses face daily, along with strategies for overcoming those challenges.
It can work if you work at it with steadfast diligence and commitment. You have to also implement the strategies in order for them to be effective.
You also have to be a risk-taker (experimenting with calculated risks) and not be afraid to fail (i.e., learn what not to do).
Final Words on John Assaraf’s Winning the Game of Business System
If you’re going to be successful in business, it’s important that you understand the game. This can be a high-risk, high-reward world, and navigating your way through it can be a difficult task if you don’t know what you’re doing—there are pitfalls that can lead to failure on many levels, and there are successes that come after significant effort.
Winning the Game of Business takes an all-encompassing approach to launching into business. From self-improvement to product creation, from marketing to monetization, it covers all the bases of the entrepreneurial life.
It provides tools to work at yourself (believing in yourself, visualizing success, affirming your potential, etc) and it gives you actual business nuts and bolts, especially with product concept, branding and marketing to excel.
John Assaraf’s Innercise “work on yourself” exercises are particularly invaluable. This program provides step-by-step instructions to guide you through a series of mental exercises designed to reprogram your brain to think and act in ways that will foment success in all life areas.
These are not quick fixes, but are a series of exercises that need to become a part of your daily schedule as you strive toward achieving goals in every area of life.
As you strengthen self-concept and enhance self-esteem, getting into the minds of your customers is a prerequisite to business success. Winning the Game of Business guides you through this process, too, with its focus on neuro-sales and neuro-marketing.
The reality is that the majority of your customers will not come to you—you have to go out and find them. And once you’ve found them, it’s your job to convince them they absolutely need what you’re selling. You will be far ahead of the game once you’re privy to John Assaraf’s ideas.
I hope that this Winning the Game of Business review has answered many of your questions regarding the product. It consists of a series of lecture videos, lessons, and resources that are available to purchase online.
It can really help you not just help you win in the game of business, but the game of life!
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You may also be interested in John Assaraf’s groundbreaking strategies, presented in his 5 Day Business Challenge, beginning March 9th, 2023.